web – 株式会社二風谷ワークス | アイヌ文様デザイン、アイヌ工芸OEM https://nibutani-works.jp 私たちは北海道の平取町二風谷で代々受け継がれてきたアイヌの工芸を次世代へ残し、 若手職人に継続的な仕事を作るというビジョンを掲げ、2022年3月にスタートした企業です。 Thu, 08 Aug 2024 03:46:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://nibutani-works.jp/wp/wp-content/uploads/2023/11/cropped-favicon-32x32.png web – 株式会社二風谷ワークス | アイヌ文様デザイン、アイヌ工芸OEM https://nibutani-works.jp 32 32 ramgu / Launch of own brand “ramgu https://nibutani-works.jp/en/works-card/ramgu-launch-of-own-brand-ramgu/ https://nibutani-works.jp/en/works-card/ramgu-launch-of-own-brand-ramgu/#respond Fri, 20 Oct 2023 11:17:42 +0000 https://www.nibutani-works.jp/wp/?post_type=works-card&p=289

Ainu wood carving as a familiar tool for daily life

“ramgu” is a brand of lifestyle tools created by Nibutani Works Inc. with young craftsmen in Nibutani.
Under the concept of “Kokoro Dwells in Tools,” ramgu will convey the richness of the spirit (Kokoro) of the Ainu people, who believed that even tools made by humans have souls, and painstakingly carved and embroidered wood on any item they made.This project aims to increase the number of artisans who make Ainu crafts and foster the bearers of traditional Ainu skills by commercializing Ainu crafts again as modern daily necessities.As an in-house brand, we handled branding from the ground up, including concept-making, logo design, art direction, product design, web design, and graphic design.In October 2022, the brand debuted with a month-long crowdfunding campaign, which was a success with 134% of the goal achieved.

▼Read more about crowdfunding here.
https://camp-fire.jp/projects/view/550030

  • Date　　2022
  • Client　In-house business
  • Links　 https://ramgu.jp/
  • Credit
  • Art Director ：NIBUTANI WORKS
  • Copy Writer：NIBUTANI WORKS
  • Pattern Designer ：Tomoya Okamoto / Daiki Hiramura
  • Wood Carver：Tomoya Okamoto / Daiki Hiramura
  • Photo：Koichi Ono

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